Foot Locker x Damian Lillard x Pusha T

Foot Locker Activation: “Legacy Isn’t Given”

As part of the larger Dame x Pusha T collaboration, I led the brand marketing strategy for the Foot Locker-exclusive launch — a campaign built around the idea that legacy is earned, not gifted. With storytelling at the core, we activated a bold retail presence that reflected Damian Lillard’s relentless mindset and Pusha T’s lyrical sharpness.

This wasn’t just a shoe launch — it was a full-sensory moment. From in-store installations to exclusive content rollouts, we created a cohesive consumer journey that elevated product, connected to culture, and delivered real energy at shelf.

I worked cross-functionally with retail marketing, creative, and Foot Locker teams to ensure alignment across digital and physical touchpoints — from the campaign concept and in-store takeover to digital assets and social amplification.