adidas x Damian Lillard x Pusha T

For NBA All-Star Weekend, I led the brand marketing for a unique cross-industry collaboration between Damian Lillard and Pusha T — a storytelling-driven campaign that blurred the lines between sport, music, and style. At its core was a music video launch featuring the new Dame signature sneaker, premiered during the All-Star Game broadcast.

This wasn’t just a product drop. It was a cultural moment that amplified both Damian’s dual identity as athlete and artist, and adidas’ position at the nexus of performance and creativity. I oversaw campaign strategy, content rollout, and athlete integration to ensure maximum reach and resonance.